You've likely noticed that more people are searching differently: asking ChatGPT, Google's AI Overviews, or other AI tools for recommendations, rather than typing a search term and scrolling through links. AEO, or Answer Engine Optimisation, is about making sure your business is one of the answers these AI tools give.
This is a genuinely new area, and most small businesses haven't thought about it yet — which means there's a real opportunity for those who act early. If someone asks an AI assistant "who's a good [your trade/service] near me," you want your business to be part of that answer, not invisible to it.
We help make that happen by structuring your website and online information in a way that AI systems can understand and trust — clear, accurate, well-organised content about who you are, what you do, and why customers choose you.
It's a different discipline from traditional SEO, though the two work well together.
Because this field is still developing, we take a practical, honest approach: we won't promise guaranteed placement in AI-generated answers (nobody can, at this stage), but we will make sure your business is positioned as well as possible as this way of searching continues to grow.
If you already have a website with us, adding AEO is usually a straightforward next step. If you're setting up a new site, we can build it with AEO in mind from day one.